Meet Collab by ZDX
Zeno Group’s global creator and influencer marketing engine connecting culture, reputation, and performance.
[ Mission ]
We Don't Buy Influence.
We Build It.
You shouldn’t have to choose between cultural relevance, brand reputation and performance.
Collab by ZDX unites them all, building creator strategies that earn trust, move culture, and drive real results.
[ The Incubator ]
SPOT THE
The biggest creator opportunities don’t always start with the biggest creators.
The Incubator combines CreatorIQ’s performance data with our HIVE cultural intelligence to uncover emerging talent, understand what’s driving momentum, and help brands build relationships before everyone else catches on.
[ Proof ]
Culture In
Motion
Transforming cultural relevance into real business impact.
[ Solution ]
ONE CONNECTED
Collab Creator Incubator
We identify and nurture emerging creators to keep your brand at the forefront of culture. The Collab Creator Incubator builds authentic partnerships with high-potential talent before they peak.
Investing in these rising voices earns lasting trust and drives bottom line results.
CreatorIQ Intelligence
We pair human intuition with enterprise-grade data through our CreatorIQ data partnership and Zeno HIVE intelligence. This powerful engine allows us to map
cultural trends, properly vet creators, and measure true bottom-line performance. We don’t guess what will work; we prove it.
Creator Advisory
Our Creator Advisory service provides the strategic foresight you need to lead in a fast-moving social landscape. We partner creators directly with your
team to build frameworks that protect your reputation while identifying the right cultural moments. This proactive guidance ensures your marketing
investment drives measurable results.
Traditional Creator Partnerships
True influence requires trust and time to build. We craft long-term creator partnerships that act as a seamless extension of your brand to drive
authentic cultural connections. This approach protects your reputation while delivering reliable, sustained performance.
Rapid-turn Partnership Model
Cultural moments move fast, and your brand needs to move faster. Our rapid-turn model deploys highly vetted, brand-fluent creators in one week or less.
Collab Collective
The shortcut to trusted creator relationships. The Collab Collective gives brands access to our creator friendlies - high-caliber, brand-safe
creators we already know and trust - helping teams move faster and delivering up to 80% out-of-pocket savings versus traditional proactive selection
campaigns, without sacrificing the relationships or quality that make creator partnerships work.
Collab Guardian
Protect your brand without slowing the work down. Collab Guardian is our proprietary framework designed to identify creator vulnerabilities and protect your
reputation from the start — so brands can move confidently, while staying focused on culture and performance.
Creative Cuts
Make every creator asset work harder. Creative Cuts uses pre-flight testing and our optimization system to identify what will perform, then transforms
original creator content into 5–10X more variations for paid and other channels — preserving the creator’s voice while maximizing the value and
performance of the original investment.
Creator Licensing
Masters of the art of boosting. Our paid team specializes in turning creator content into performance, with the expertise to identify what to amplify,
secure the rights to use it and build paid campaigns that drive impact. We handle the complexity behind the scenes so brands can scale the content
that works.
Creator Intelligence Reporting
Our Creator Intelligence Reporting provides the actionable data required to prove the true ROI of your campaigns. We analyze exactly how your
partnerships are moving culture and delivering measurable business performance. This ongoing evaluation ensures your strategy remains highly
effective while strictly safeguarding your reputation.
[ Difference ]
[ Difference ]
BUILT
Creator work shouldn’t stop after the post.
We design every partnership to connect culture, reputation, and creative ideas.
You never have to trade trust for results.
We protect your brand while driving culture and performance.
We combine human instinct with data
to drive culture, protect reputation, and deliver performance, helping you own the moment before it passes.
[ Work ]
SCROLL OUR
Backing Every Business
For Lenovo’s global small business initiative, Backing Every Business, we turned creator connection into a catalyst for growth.
Through a cross-border mentorship model, we paired entrepreneurs facing similar challenges and brought in actress, investor and entrepreneur Eva Longoria as an anchor mentor.
We built an always-on network designed to inspire, connect and empower small businesses around the world, powered by entrepreneur and lifestyle creators across the US, UK, Mexico and Japan.
Can Film Festival
We tapped creators to modernize Bush’s iconic “Roll That Beautiful Bean Footage” for a new generation. The first-ever Can Film Festival invited emerging creators to
put their own spin on the brand, amplified by influencer talent, paid media and a TikTok-led finale, driving cultural relevance and a wave of creator-generated content.
Helping Hand
This global, creator-led and award-winning initiative helped Expedia reconnect with travelers navigating the uncertainty of post-pandemic travel.
A high-impact celebrity stunt sparked conversation (read: 3D printing Joe Jonas’ hand), while art, travel and lifestyle creators extended the idea through localized, IRL and social-first content.
We brought Chicago Sky fandom to life beyond the court through a dynamic mix of paid and earned creators, turning priority games into social-first moments and amplifying standout content through paid media. The campaign delivered a 39.3% Instagram view rate and 8.7% TikTok view rate, nearly 2x and 3x their respective benchmarks.
Wildfire Season
During wildfire season, Collab by ZDX partnered with local creators to turn firsthand experiences with dust, allergens and smoke into timely, relevant air-quality content for WINIX.
Balancing cultural sensitivity with consumer needs, the campaign drove strong purchase intent on Meta and above-benchmark Instagram engagement.
Culligan Purity
Collab by ZDX tapped into the water cooler’s iconic role in office culture, partnering with nine workplace creators, including Corporate Natalie and Timm Chiusano, to put the new Culligan PurityTM at the center of workplace conversations.
Spanning Instagram, TikTok, LinkedIn and YouTube Shorts, the campaign generated 826.6K organic views and an 18.4% Instagram video view rate, meeting or exceeding program goals.
